The goal of this design is to make the merchandise stand out and be the center of attention. Packaging is very important for Nest Fragances so the products are highlighted instead of being overwhelmed by the display. To add more drama and interest, most of the fixture is a reflective black material, inspired by Nest’s logo, with pop of colors created by graphics that showcase the scents of the fragances plus the packaging itself adds visual texture. For the testers display, each bottle has information about the ingredients, sizes and prices.

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